Wednesday, September 28, 2005

The Most Boring Man in Britain?

Daniel Finkelstein has a brilliant article in the Times today:

The traditional method of selling a phone was to talk about battery life, access charges, the reach of the network. It was all about mechanics, never touching on reasons, never touching on people’s (and particularly women’s) daily lives. The traditional pitch for a mobile phone was like . . . well, it was like a Gordon Brown speech.